Simplicity is key! The easily navigable buttons, smooth layout, light weight media storage device has grown to such popularity it has become a part of people's everyday "life equipment". Remember when leaving your house without your watch made you feel naked? Well move over Casio and in comes Apple's iPod. It doesn't have nearly as many buttons as an old CD player once had, yet does twice as many tasks. The flawless design allows for any user to easily go from listening to every song they ever owned to watching last nights episode of their favorite television program, to reading a book. both my parents who are in their 50's both own iPods and can navigate them easily from the day they brought them out of the packages. The screen is bright enough to see, the text is not too small, perfect for anyone to plug in and play. You don't need to be technologically savvy to work this device. A good design is simple, not too much going on, but just enough to let you know that this means something and its not just laying somewhere in the deepest darkest parts of your pocket along with pennies and gum wrappers. The iPod is something for everyone, no age discrimination on this end!